E. A. Koetting, also known as Matthew Joseph Lawrence, is a self-proclaimed left-hand path magician. He makes thousands of dollars selling ridiculously overpriced short stories and teleseminars to gullible people. His business model is simple: convince onlookers that they can become a living god, and make them pay a hefty fee for the privilege.
There are two layers to Koetting's shenanigans. The first layer attracts contemporary devotees of the left-hand path, for it appeals to their childish predisposition toward rebellion and counterculture. By claiming that the powerless can become powerful by way of ulterior means, Koetting attracts egomaniacs in droves.
The second layer attracts traditional followers of the left-hand path and is limited to Koetting's inner circle and business partners. These people are cognizant of the fact that Koetting is a con artist, yet they perpetuate his lies because they stand to make a profit from his schemes. Koetting himself falls into this category.
With Koetting in mind, the left-hand path is nothing more than a reality tunnel for ignorant rebels and con artists. As of 04 December 2014, Koetting is dealing with the fallout of being arrested for drug and gun possession, which makes his lectures on limitless power seem less compelling. It remains to be seen how this turn of events will affect his business model.
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