>>7215
Now that I took the time to understand the issue I can write my interpretation in length.
The two of these are fair game because they choose to be public figures, and the government is dealing with them in a pragmatic manner. We have also had similar severe cases when combating racial segregation before. The Oregon law is a way to quickly fix institutional prejudice, and it can be relaxed later the way affirmative action is being relaxed. I understand the paranoia about new laws, but if someone tries to misuse any law against you, there are always plenty of defenses and an appeal process.
The bakery won't suffer as much as it appears either, because political groups will donate to them. The pizza parlor that promised to refuse service to gays raised nearly a million dollars in donations from the right. Likewise, this bakery has already been promised 100 K from the son of Evangelist Billy Graham. In fact, it might be profitable to be sued under these laws.
In this case the bakery absolutely deserved to be sued, and they've always known they were breaking the law which was signed back in 2007. Going off their twitter, I wouldn't be surprised if they were also belligerent in court, which would sap any remaining sympathy of the judge. They were prepared to be public figures and fight authorities, and judges know that whoever takes up a popular cause such as this will find allies that rally behind them to defray their expenses or provide the best lawyers.
I don't think the government will make examples of bakeries later once the majority accept impartiality as the common sense way to run a business. A person can be intolerant in their personal life, but businesses are held to a higher standard of ethics and we now expect them to treat people equally. (It's better for society, and it creates fairer competition.)
A business still can refuse service if there is a business related reason not to, such as that it would hurt the bottom line. However, we now think you shouldn't be allowed to deny service simply because of who someone is.
Normally I dislike using the "emotional distress" line mainly because the wording doesn't accurately describe what it is used for - recovering lawyer fees, or circumventing caps on damages. However, this tool was put to useful effect to right a wrong here.
If I were the judge at this case ten years from now, I'd have reason to be more forgiving. I probably would only had them pay enough to cover the price of the lawsuit, and a little more to reward the lesbian couple for bothering.
Obviously today the panel wanted to punish them and make an example out of this bakery for the cameras. Now businesses all over the state will be afraid to deny a gay couple because they know the financial risk will be high, thanks to the publicity. It really makes sense if you think about why a panel would choose to do this.
I like to believe the panel deliberated behind closed doors about how to do this to improve society, and know what they are doing. It is foremost a political statement. They are sending a loud and clear message to the media to deter this unpleasant behavior. They can either reduce the fines later on appeal, or let them stay since it will be common knowledge that Christian groups will pool their money not for charity but to support prejudice.
There was a similiar case of a bakery in Colorado in 2012 that refused to sell to at least 6 gay couples. A civil rights administrative agency undercover phoned them and asked if they would bake a cake for celebrating the marriage of their two dogs and they agreed, showing they thought more of dogs than gays. The court ordered them to Cease and Desist discriminating, but to my knowledge didn't award any damages.
Source: http://abcnews.go.com/US/judge-orders-colorado-bakery-cater-sex-weddings/story?id=21136505