>"muh misogyny, it's demeaning to women, a bloo bloo hoo"
Jesus christ get a fucking grip.
Stupid cunts should try looking at it from the perspective of a male. Sex is used in advertising because for the vast majority of us when sex is involved in anything, a little subconscious switch in our brains flicks off and we stop thinking logically, thus making it easier to suck money out of our wallets.
You don't consciously notice it but your brain is seeing this ad and making a connection between the product (booze, in this case) and the possibility (no matter how intangible) of sex.
If anything, we are the victims here because our most basic biological drive is being hijacked for the purposes of making us buy things we don't always need or want, and for the average person the mastery of the mind required to combat this just isn't possible without taking a few years out of your life to be a monk or something. We're literally being mind-raped by thieves in the marketing industry.