[ home / board list / faq / random / create / bans / search / manage / irc ] [ ]

/bmw/ - The Bureau of Memetic Warfare

He that controls the memes, controls the world

Catalog

Name
Email
Subject
Comment *
File
* = required field[▶ Show post options & limits]
Confused? See the FAQ.
Flag
Embed
(replaces files and can be used instead)
Options
dicesidesmodifier
Password (For file and post deletion.)

Allowed file types:jpg, jpeg, gif, png, webm, mp4, swf, pdf
Max filesize is 8 MB.
Max image dimensions are 10000 x 10000.
You may upload 5 per post.


File: 1454984475205.jpg (153.61 KB, 370x452, 185:226, gross.jpg)

 No.4922

The Super Bowl assaulted us with concentrated memetic warfare selling products and personalities. The most notable is the "puppymonkeybaby" which is a memetic chimera that is also a mythological chimera. It is a blatant attempt at forcing a meme to the Facebook generation by splicing trends in internet memes: animals, babies (the dancing baby was one of the first internet memes, way back in the late 90's) and "lol random funee" memes. Inspiration from South Park's "Man Bear Pig" is also likely. Even the product name it peddles, "Kickstart," is very likely inspired by the popular internet scam platform "Kickstarter." Moreover, the product's web site features a meme generator that lets you select various parts to make something similar to a "puppymonkeybaby" such as a "bearrobotfrog" with buttons to shitpost to Facebook and Twitter.

The drink itself is essentially non-alcoholic Fourloko, even imitating elements of the Fourloko can design.

The faux pas is in trying to imitate low-effort memegenerator.net fodder, which among the internet culturally savvy had jumped the shark long ago, and to many had always been awful. The future of this product is very predictable: it and the marketing campaign will be rightfully ridiculed by internet culture-makers, which will eventually trickle down and make association with this drink taboo by the unwashed memeing masses. The marketing campaign has only guaranteed a short expiration date for the "coolness" of the product.

Why is this here? Corporate America used to lead cultural trends, but since the beginning of the social media era from 2007 on, they have been increasingly turning to appropriating internet trends when not making endless re-hashes of shit from the last century. I think that PuppyMonkeyBaby represents a phenomenal jumping of this shark, and in the future such attempts will be cancerous to marketing campaigns. It may represent a larger shift away from low-effort and low-quality memes on the internet due to oversaturation. Memeing is about to get harder.

 No.5078

File: 1456526619019.png (65.38 KB, 1669x443, 1669:443, dew the dew.png)

EMT greentext from /k/ explains the events depicted in the ad. PuppyMonkeyBaby is a hallucination caused the the sugary toothrot spreading to their brains. These people suck at PR.




[Return][Go to top][Catalog][Post a Reply]
Delete Post [ ]
[]
[ home / board list / faq / random / create / bans / search / manage / irc ] [ ]