/deepfreeze/ - DeepFreeze

1. Webpages should always have a title: the <title>-tag. This is the name of your webpage that shows up in the Google search results. Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. So keep the title below 50 characters. Also less is more, so keep the title short and to the point. Start with the term that you want to market/SEO-optimize. So for journalists that would be the journalist name and nothing more. Scrap the “Deepfreeze |” part before it: It doesn't add anything to the message/information on the page, it isn't very good for the SEO (primarily because of the point before it, Google's search algorithms are that good) and finally it might lead to people not following the link because it is deepfreeze.it (SJW propaganda can be quite problematic, fortunately people will rarely read the domainname, they will instead click on the title if they think it is relevant and then bam, information right in their face). For bonuspoints see if you can add something to the title to catch people's attention. For example: Journalist Name – Unethical behavior. Just remember to keep it below 50 characters.

2. Webpages should always have meta description: <meta name='description' content='….' />. This is the description of your webpage that is shown below the Google search results. Google puts a limit of 156 characters on the description, more is cut off. So limit your description to 156 or less characters. Like the title, the description is also something that Google takes into account when reviewing your webpages, so this too is SEO important. Also this is a primary way of (further) drawing in potential visitors. The title may have interested them, the description can convince them they want to visit the webpage. So make it interesting and (if possible) a natural continuation from the title. Right now most of your websites descriptions are empty, both a missed opportunity and bad for your SEO.

3. Clean html. This means that there should be any error and preferably no warnings on the webpages. Right now there is just one warning on the website: Using experimental feature: HTML5 Conformance Checker. It is probably not a problem, but if possible try to avoid these situations. After that there are no problems, so your website is good on this point.

4. Use of H1 tags: <h1>. These tags are after the title and the description the most important part of the SEO and marketing of a webpage. There should only be 1 <h1> tag on the website. Most preferably the title of the webpage. The actual content of the webpage should come after this tag. Your website does this quite nicely.

5. Use of H2 tags: <h2>. These tags should highlight other important things on the webpage. Not quite as important as the <h1> tag, but still important enough that they merit the tag instead of the regular content tags. These tags are preferentially used to divide the content into separate parts, they are the titles of the paragraphs of content. Right now you use the h2 tag not quite correct, there are multiple subjects in the same tag and there is no content following the tag. This hasn't been SEO optimized very well. My suggestion would be to put the current content of the <h2> tag directly below the <h1> tag in a simple text form and style that properly. Use the <h2> tags below to head the actual content. For example: make a <h2>-tag tile for each of the ethical violations of the journalists. So this part could use some improving.

6. Use of H3 tags: <h3>. These tags can be used, but don't add very much to the SEO optimization. You can use them or not, doesn't make too much impact, but there will still be some impact. Just remember that H3 tags should support h2 tags and belong to them.

7. Use of <p> tag for content. Make sure that any content belonging to h1, h2 or h3 tags is put between <p> tags and put directly below the h1, h2 or h3 tags in the html. This is currently done.

8. SEO friendly URLs: This is a huge boon for SEO optimization. Your webpage should if possible follow directly on the domainname, i.e.: deepfreeze.it/your-webpage. Google reads the '/' in websites as separate and the '-' as a space between the words. So the example would mean that Google sees the webpage as your-webpage belonging to the deepfreeze.it main domain/webpage. There is some recursiveness in it, i.e.: deepfreeze.it/your-category/your-webpage. This is read as your-website belonging to your-category belonging to deepfreeze.it. But every recursive step hurts your SEO. So keep the recursiveness to a minimum and optimize those URLs. And right now things are dynamically generated, with dynamic URLS which aren't SEO friendly. Right now I can see: http://deepfreeze.it/journo.php?j=Journalist_Name. Try to modify this to http://deepfreeze.it/journalists/Journalist-name or even better: http://deepfreeze.it/Journalist-name

9. Image tags. Bots can't interpret images, they can't see or understand what an image is (well, computers can to a certain degree, but not flawlessly and not in an economic way for all images on the internet). So they rely on these tags to understand what an image is. So give all your images good names, i.e.: if a picture of a journalist is used, make sure that the journalists name is in the tag.

10. Sitemap. Always generate a sitemap, this is a very helpful tool for the crawlers. Yes this means that you will need to use primarily absolute URL's instead of relative ones, but crawlers prefer absolute ones anyway, so another SEO thing to improve your website with.

11. SEO tools for your CMS. I think you are probably using WordPress, if so there are some very nice SEO plugins available (or if not, I'm sure there are for your CMS). Use them, they make your live much easier with SEO optimizations.

12. Content: Sometimes overlooked. But Google really likes OC and will value your website accordingly. What this means in practice is that if you continually update your website with fresh content, Google will in time value your website more. So my recommendation would be to add a blog section to the website. This section can be used to produce OC for the website, like:

- News: Take the gitgud current happenings updates, structure them a bit and make appropriate links to relevant parts of the website, and you have a daily relevant update

- Columns: Have someone big within Gamergate or Journalism write a nice piece about related stuff.

- Other content: I'm sure there are a few more good ideas for section.

13. Google analytics & webmaster tools: Gives you a good idea on how the website is doing and gives you additional information on how to (SEO) optimize your website. After all, you are doing SEO for better search rankings for Google, might as well have Google assisting you with it.

I'm probably missing a few things, but these are the important topics. If a topic is missing from this list, please feel free to add it. If there are any questions, I'll do my best to answer them.

Also get DeepFreeze listed on DMOZ:

https://www.dmoz.org/

https://www.dmoz.org/docs/en/add.html

Google & pals use it to help index content.

as somebody who knows a little about SEO, this is all extremely good advice. I wouldn't skip even one of these suggestions on one of my own sites.

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Very good advice m8. I'll be sure to let bonegolem know about it as soon as he comes back from his break.

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You are the hero gamergate needs

OP has generally good advice on SEO, but I'll add in:

1) Mobile-friendly pages score well.

2) Google likes video content if there's any relevant videos to an article or profile.

I read this thread right away, and it's absolutely awesome. Top notch work OP, you did something very valuable for me. Thanks a lot.

I'm starting (slowly) to try to adapt to these hints, keeping this thread in mind. A lot on my plate, but I'll be sure your advice doesn't go in vain.

Thanks, really. I truly owe you one.