http://phys.org/news/2015-09-supersonic-bloodhound-car-aiming-unveiled.html
"We want to set the bar so high that it will be very difficult for anyone to take, it," project director Richard Noble told AFP.
>Beating the record is a big motivator for the team but is not an end in itself—their aim is also to give a taste for science to a new generation.
>"We had a meeting with the Ministry of Defence and they said we have a terrible problem—we can't recruit scientist engineers," Noble said.
>"In the US during 1961 to 1972, the number of PhD achieved in science education increased by 300 percent" because of the space race between the United States and the Soviet Union, he said.