So a friend who works in the IT section of a medium-sized newspaper that's soon to become online-only told me about a meeting they just had which shed some light on what might be behind this unanimously bad press we had and continue to have.
The meeting was like this: they had this consultant over, apparently a bigshot who had a story of coaching other media companies. After having to endure a barrage of faggotry my friend said was of epic proportions this journohack finally got down to business
>make.controversy.happen!
He said the powerpoint in the back changed from a bunch of stock photo motivational crap to cold hard numbers and graph showing results from Adwords and other advertising networks.
Long story short: controversy pulls even more money than the usual clickbait listicles like "10 ways to lick assholes".
BUT it can't be just any controversy, it has to be LOCAL, the guy say that people for example don't want to read any shit about the middle east, ad numbers show that and there's a study that corroborates it (TLDR: ME news are depressing).
Local controversy, bullshit that appeals to rich self-centered people who only care about minor shit happening around them.
Now, while the consultant didn't mention Gamergate specifically my friend says he did mention "cases of sexism", then gave a long list of cases before looking at my friend (the only IT guy in the room) and casually saying "you know like in tech and such".
Bingo
MSM simply doesn't cares about quality anymore because they don't care about reader loyalty either, they want surges of millions of visitors that bring pageviews and money, not 100 steady subscribers that barely pay the bills. Besides low quality content = low quality writers which work for pennies, so they get to fire all the pro-tier journos that actually do their job.
Just look at gawker, those fags have been doing this since 2002 or so, and they are still in business unlike a lot of old school respectable news companies.
After all good journalism simply doesn't PAYS anymore