FTC finds Machinima guilty of deceptive advertising in XB1M13 campaign

Name
Email
Subject
Comment *
File	Select/drop/paste files here
* = required field	[▶ Show post options & limits] Confused? See the FAQ.

Embed	(replaces files and can be used instead)
Oekaki	Show oekaki applet (replaces files and can be used instead)
Options	Do not bump (you can also write sage in the email field) Spoiler images (this replaces the thumbnails of your images with question marks)
Password	(For file and post deletion.)
Allowed file types:jpg, jpeg, gif, png, webm, mp4, swf, pdf Max filesize is 8 MB. Max image dimensions are 10000 x 10000. You may upload 5 per post.

File: 1458348813087.jpg (38.13 KB, 500x336, 125:84, starcom.jpg)

FTC finds Machinima guilty of deceptive advertising in XB1M13 campaign Leader of GamerGate 03/19/16 (Sat) 00:53:32 413793 No.319573

FTC Approves Final Order Prohibiting Machinima, Inc. from Misrepresenting that Paid Endorsers in Influencer Campaigns are Independent Reviewers

https://www.ftc.gov/news-events/press-releases/2016/03/ftc-approves-final-order-prohibiting-machinima-inc

> According to the FTC’s complaint, Machinima and its influencers were part of an Xbox One marketing campaign managed by Microsoft’s advertising agency, Starcom MediaVest Group.

https://www.ftc.gov/news-events/press-releases/2015/09/xbox-one-promoter-settles-ftc-charges-it-deceived-consumers

https://www.ftc.gov/system/files/documents/cases/150902machinima-cmpt.pdf

The XB1M13 contract leaked out and a list of participants was leaked to Cinema Blend.

http://pastebin.com/vec6vjv5

http://www.cinemablend.com/games/Xbox-One-XB1M13-YouTube-Participants-Listed-11-Million-Viewers-Reached-61780.html

Leader of GamerGate 03/19/16 (Sat) 01:01:36 413793 No.319575

Joi Ito of MIT Media Lab is on the Machinima board of directors, so he has a past financial relationship with Microsoft in working for them through Starcom. Machinima execs from 2012 SEC filing:

* Allen Debevoise

* Philip Debevoise

* Daniel Murray

* Mark Terbeek

* Joi Ito

* Matt Coffin

* Geoffrey Yang

http://www.sec.gov/Archives/edgar/data/1450576/000145057612000001/xslFormDX01/primary_doc.xml

Machinima's PO Box address leads to a video editor named Matt Peake who may be the guy from Rooster Teeth and Funhaus.

http://whalewisdom.com/filer/machinima-inc

http://www.zoominfo.com/p/Matt-Peake/1742827770

Whogotfunded claims Machinima has raised over $100 million from 2012-2015

http://www.whogotfunded.com/people/11698-geoffrey-yang

Leader of GamerGate 03/19/16 (Sat) 03:56:59 32df94 No.319626

This spring has been amazing. It's like all the stuff we planted last year is blossoming. So glad to see they got busted.

Leader of GamerGate 03/19/16 (Sat) 04:04:26 a86ce2 No.319627

File: 1458360266382.png (34.56 KB, 700x700, 1:1, ackchyually.png)

>>319626

Technically it's still winter.

Hero of GamerGate 03/19/16 (Sat) 08:08:13 88db48 No.319684

>>319627

I'm in the south, its technically summer

Hero of GamerGate 03/19/16 (Sat) 13:36:09 c20d4e No.319708

>>319684

Nobody cares about your hemisphere

Hero of GamerGate 03/19/16 (Sat) 18:25:37 127f80 No.319745

YouTube embed. Click thumbnail to play.

>>319627

>>319684

Where I live it's allergy season. Fuck plants.

Hero of GamerGate 03/19/16 (Sat) 22:11:33 7a3ea6 No.319757

Just Machinema is getting slapped for this? What about others networks and independent youtube channels, will they get slapped for this in the future? Also does anyone still have the list of parpicitants of the XB1M13 scam?

Hero of GamerGate 03/20/16 (Sun) 01:16:56 88a4b4 No.319773

>>319757

Machinima might be the biggest, so the others might be coming later, or they're too small financially for it to be cost effective, given the department's budget.