I don't know how other countries understand this, but in the US, being able to deal with spicy food is the mark of not being a little bitch. In an effort to better handle it, I've started to add jalapenos to pretty much every dish I make.
Granted, your pooper may burn afterwards, but that too, is a mark of manliness.
How about your country? Do you have a cult of spicy-food-handling?