The MPAA has asked the U.S. Government for help in its efforts to reach private anti-piracy agreements with search engines, domain name registrars and hosting services. The Hollywood group believes that these three industries have shown "lagging progress" and should do more to deter online copyright infringement.
Following the failed SOPA and PIPA bills, entertainment industry groups have switched their efforts away from legislation and towards voluntary cooperation with various stakeholders.
This has resulted in several agreements in which Internet providers, advertising agencies, payment processors and other companies are more actively involved in deterring piracy.
These deals have been encouraged and facilitated by the Obama administration, often outside public view. The Copyright Alert System, for example, was negotiated with help from Vice President Joe Biden.
Despite various lobbying efforts the movie studios haven’t been able to strike a satisfactory deal with the domain name industry, search engines and hosting companies.
“…at least three areas have shown lagging progress: the use of domain names for unlawful conduct; the prevalence of piracy websites on the first pages of search results; and the use of data storage services to host websites trafficking in stolen content.”
To motivate various stakeholders to take action, the MPAA wants the U.S. Government to intervene. The Obama administration is currently working on a new Joint Strategic Plan on Intellectual Property Enforcement and the MPAA says that voluntary agreements should play a key role.
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