>>2017It's multiple things. I like the chemistry behind certain products and comparing them to Western brands. Especially when it comes to figuring out which is better for people to use on their faces. There are always these huge debates for whether skin care is better derived from natural sources or from man made chemicals, but it isn't an exact science. Some people are going to benefit more from something natural and others may need something that isn't organic.
There's also the consumer science aspect behind it in terms of how products are marketed and how they create visually appealing packages. Something I'm honestly surprised which more cosmetic businesses haven't tried to make use of are round tables. It's a very common thing for businesses, especially car dealerships, to use round tables as opposed to square or rectangular ones because they are more welcoming. When used in a sales setting, round tables give the idea that you and everyone else (including the salesperson) are on the same page whereas square or rectangular tables make the customer feel as if it's them vs. the greedy salesperson.
Then, there's also the whole self esteem thing. We have this whole movement going on which completely contradicts itself. People say you should be happy with yourself and get upset if you use makeup or practice skin care routines. But, why? Yes, some people use makeup because they are insecure, but others use it because they either treat it as an art form or simply because they enjoy using it. It's as if people forget that makeup dates back to ancient Egyptians, where both men and women used it. Hell, the term "powder room" in lieu of bathroom became a thing BECAUSE of men wearing powdered wigs. You'd freshen your wig up at a party. People become far too dramatic about these simple things when it's usually just someone going, "Meh, I don't have a natural blush, but I'd like a bit more color to my cheeks. Let's fix that."