>>11
This sounds like something complex.that requires awareness of a culture and ecosystem to both blend in and subvert, and there probably isn't that much novelty to be found. I'm sure there are folks out there who'd be willing to step up to that, but it seems like a lot of work to cover ground that has mostly already been explored. Perhaps you have some specific ideas on the matter, but it's hard to name something that hasn't already been done to death. This is somewhat stepping into the realms of /baph/ and/or /cow/, but I might still be down for it, depending on what exactly you might have in mind.
To increase awareness, willingness to engage and bring something back from the dead, something simpler is needed that doesn't require too much individual agency. Think of good ol' Habbo Hotel. You make a character like this, you go there, and you have a chatbox, a character and some actions. There wasn't anything to know going in and anything to deliberately act against. The rules were dead simple, it was trivial to realize when you were bending them in ways the administration had not intended them to be bent, and there was always someone already doing something to imitate, which only took a few moments to pick up on. The raids were just a group of random folks, constantly in flux. A completely alien element with its own culture barging in and doing its own thing and becoming a spectacle through being unique.
With social media, there are no tangible, hard boundaries, only soft ones, it's harder to get people involved, your tools are reduced to simple communication, it's a slow and laborious process to get into a position to actually affect anyone, and there's nothing new under the sun. Unfortunately, it has also obsoleted many sites like Habbo.
Having quick and easy participation, almost immediate results, being a lighthearted, organic, largely unorganized and impersonal group effort is what made many raids gain so many participants. This sounds like anything but.
Best case scenario is open to both worlds, like Second Life, but without that ease of access, sense of community and instant gratification, it wouldn't really be the classic mentality, at least not in my eyes, and certainly wouldn't foster any significant numbers.
That, and most things involving tumblr end up, one way or another, as extremely politically charged, even if it's just for the japes.