Social change works in oppositional, reactionary patterns. By creating a 'pro-GG' "other", who supports the old paradigm of vidya, the establishment sets up the masses of normies to oppose this and accept vidya as a form of art or education.
This video is very relevant about the use of technology for social control. Think of it as an intro to cybernetic theory.
All Watched Over By Machines of Loving Grace 2http://vimeo.com/73536828Once vidya is normalized as a form of education, control over the educational message will have reached ultimate consolidation.
Here is some material on video games and Common Core.
http://www.edutopia.org/blog/games-common-core-need-each-other-milton-chenhttps://www.opened.io/search?resource_type=gamehttp://www.theatlantic.com/education/archive/2014/09/the-surprising-benefits-of-common-core-standards/380100/“What the Common Core does for ed tech companies,” said Shayne Miel, a vice president of software development at an education start-up called LightSide Labs, “is provide a common target. It’s been a huge boon for us, and that’s because it has allowed us to work to standards that are meant for everyone in the country, rather than state-by-state.”