Gamers are dead agenda set by corporate media to reframe gaming, seen as early as 2004
Edge Magazine published this cover in 2004. The magazine was owned by Future PLC.
Anderson sold Future to
Pearson PLC for £52.7m in 1994, but bought it back in 1998, with Future chief executive Greg Ingham and Apax Venture Partners, for £142m
Pearson is an education company that has been investing in ed tech (educational technology - a broad field that includes games aka new media)
http://www.reedpetersen.com/portfolio/pe/3/news/2001/01-16-01.htmEd tech companies have a vested interest in universalizing acceptance and visibility of games as an educational or artistic medium.