Let ABC be the vertices of the central triangle of side L. Because the branches are symmetric about the medians of the central triangle, we just need to find r such that the branches reaches the medians. We observe just the branch with root in B. Let Pn be the nearest point of the new trianles of the n-th generation in our branch to the median, so that P0=B.
Observe in the picture, that after n=2, all the Pn's are aligned perpendicular to the median. After P2, we can use the geometric series to find out the distance from P2 to the next Pn's.