Memetics / MemeologyMemes are one of the most important item that we have to study and learn how to create, influence and control.
Memes and their contageous nature give you the greatest bang for the buck when it comes to transmitting and preserving important cultural aspects.
They allow you to reach vast numbers of people with minimal effort, they are easily remembered and stay in the public consciousness for long periods of time.
Creating memes is an important step in our transition towards becoming creators.
By creating content we control all the people who consume our content.
Mere commentary has the problem of having to battle both other consumers and the content creators themselves.
That's why it is strategically imprudent to limit ourselves to reacting to of other people's content.
From wikipedia:The meme, analogous to a gene, was conceived as a "unit of culture" (an idea, belief, pattern of behaviour, etc.) which is "hosted" in the minds of one or more individuals, and which can reproduce itself, thereby jumping from mind to mind. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen as an idea-replicator reproducing itself in a new host. As with genetics, particularly under a Dawkinsian interpretation, a meme's success may be due to its contribution to the effectiveness of its host
https://en.wikipedia.org/wiki/Memetics