If there's one thing the SJW have taught us, it's that it is very costly to take a stand as a business.
If just a few people cause a commotion or protest faggotry like this, they'll have to abandon the entire marketing campaign,
because the whole purpose of special interest group marketing is to get free, positive social media buzz from supporters and activists. Once they realize that they get negative feedback, they'll have to abandon the whole operation
Ann Coulter was unable to complete her book tour, because left-wing loons showed up and caused a ruckus during her book signings.
These companies don't want to deal with the police, they don't want to hire security guards and they don't want any negative publicity. Protesting and targeting companies is a very efficient way to disrupt the operations of the enemy.