>>233they dont claim to have done a virtual reality thing. They claim that watching this equal to have the feeling to be in a small theater with the highest quality of screen.
They mainly go for casual people who listen music in the bus. This is an headphone and extend it to become a top tier HD movie player or game. Since its highly portable, I'd say they are doing the race of portable technology instead of VR technology.
So its not that much VR related. But yet, it would be cool if oculus would use their way of projecting an image.