You know how "experts" always talk about certain behaviors of domesticated animals in ridiculously contrived terms, especially related to "dominance," in order to avoid admitting that there are non-human animals that have sex for fun? And we look at that, and knock giant holes in their dumbfuck biased nonsense, and people just keep believing them anyway because they don't want to think of their adorable furchildren as ever being horny?
Imagine the reverse of this. Some horny idiot styles himself a "researcher," and basically writes a bunch of garbage about how everything their subject does is related to sex somehow. The problem here is it would be the general public that can immediately tell he's talking out his ass.