>>970Discussion-based websites can be split into two categories:
Sites like Facebook, which require each comment to be attached to a persona, are relatively difficult to insert opinions into directly, but excellent for data mining. Anonymous boards have the opposite problem; it's far more difficult to track people, but a trivial task to plant opinions. Any half-competent organization could flood a board with thousands of posts pushing an agenda, and the result would be indistinguishable from a genuine user consensus.
(The only way to avoid this is to be a paranoid motherfucker and constantly double-check your thought process to see if it's evidence-based or if you're just going along with the flow. This is why I'm glad /32/ is a slow board; it give you time to think carefully. Fast boards are great for providing the instant gratification modern society demands, but cannot host legitimate discussion.)
Any COINTELPRO-esque operation would thus have two components; feeding in ideas at the mouth of the stream (discussion boards and news sites) and analyzing the subsequent effect on social media. This is simply the refinement of a process that's being going on since mass communication began. The Internet is a second control method; as well as manipulating the news, you can now create a fake consensus to aforementioned news to better shape popular opinion.
Note: this is a simplification. There will be a degree of data mining and idea-seeding on all websites. I'm simply trying to describe the general trend.