U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers

Email
Comment *
File	Select/drop/paste files here
Password	(Randomized for file and post deletion; you may also set your own.)
* = required field	[▶ Show post options & limits] Confused? See the FAQ.

Comment *

File

Password

(Randomized for file and post deletion; you may also set your own.)

* = required field

[▶ Show post options & limits]
Confused? See the FAQ.

Embed	(replaces files and can be used instead)
Options	Do not bump (you can also write sage in the email field) Spoiler images (this replaces the thumbnails of your images with question marks)
Allowed file types:jpg, jpeg, gif, png, webm, mp4 Max filesize is 16 MB. Max image dimensions are 15000 x 15000. You may upload 5 per post.

Embed

(replaces files and can be used instead)

Options

Do not bump
(you can also write sage in the email field)

Spoiler images
(this replaces the thumbnails of your images with question marks)

Allowed file types:jpg, jpeg, gif, png, webm, mp4
Max filesize is 16 MB.
Max image dimensions are 15000 x 15000.
You may upload 5 per post.

U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers KentBrockman ## Reporter 06/03/19 (Mon) 23:29:48 No.238359

Ad tech firms and publishers have had to stay in the good graces of Google or risk insolvency.

That is why the U.S. Department of Justice is examining the dominance of Alphabet Inc's Google in online advertising as part of a potential antitrust investigation, two sources told Reuters.

Google's control over the market has long hurt the profits of smaller advertising technology companies who must appease the No. 1 online ad firm to be profitable, and online publishers who need Google's search reach and ad tools to build an audience and make money on their content.

The ad market is just one of several areas of possible inquiry.

more here:

https://www.reuters.com/article/us-google-doj-probe/u-s-probe-of-googles-online-ad-dominance-would-appease-long-suffering-rivals-publishers-idUSKCN1T42PI